SOLVED

1) A ________ is a process that determines what information marketing managers need and then gathers, sorts, analyzes, stores, and distributes relevant and timely marketing information to users. A) primary data collection system B) secondary data collection system C) competitive intelligence system D) marketing research project E) marketing information system 2) Which of the following lists the three important components of a basic marketing information system (MIS)? A) competitive intelligence, internal records, and all sales personnel B) existing data, market researchers to gather more data, and the technology to convert those data into information C) managers at all levels, corporate culture, and internal data D) data, computer hardware and software, and output for marketing decision makers E) information resources, technical experts, and marketing managers 3) Frito-Lay’s ________ gathers daily sales data and sorts it by product line and by region. The marketing managers use the data to evaluate the market share of different Frito-Lay products compared to one another and to competing snack foods in each region where the company does business. A) case study B) acquired database C) syndicated research D) marketing information system E) marketing intelligence system 4) Data such as which of a company’s customers buy which products, which items the company has in stock, and when the company ships items to its customer are all examples of ________. A) marketing intelligence B) acquired data points C) external primary data D) marketing research E) internal company data 5) A(n) ________ is an internal corporate communication network that uses Internet technology to link company departments, employees, and databases. A) social network B) affiliate program C) horizontal user network D) intranet E) marketing decision support system 6) Which of the following is NOT a major data source for a marketing information system (MIS)? A) internal company data B) marketing intelligence C) marketing research D) acquired databases E) modeling software 7) Managers at a discount retailer’s headquarters would use which of the following to access up-to-the-minute sales information obtained from the store’s cash registers around the country in order to detect problems with products, promotions, and even the firm’s distribution system? A) a company intranet B) secondary data C) a prediction market D) marketing intelligence E) sampling 8) Which of the following is the method by which marketers collect available information about what is going on in the world that is relevant to their business? A) a marketing decision support system B) marketing management C) longitudinal research D) a marketing intelligence system E) data mining 9) Which of the following statements regarding marketing intelligence is true? A) Marketing intelligence is privately held information. B) Most companies collect marketing intelligence on an annual or semi-annual basis. C) All marketing intelligence is free. D) Most marketing intelligence is publicly available information. E) Marketing intelligence gathering is more focused on gaining insights into consumer activities than competitors’ activities. 10) Which of the following is NOT considered a source of marketing intelligence? A) distributors B) industry trade publications C) customers D) causal research E) activities of competitors