SOLVED

41) Rick Smith of Smith & Associates Research has decided that a client’s project should use an online questionnaire as the method of data collection. He knows that there are advantages and disadvantages to the online questionnaire method he has chosen, and he must be ready to discuss these with the client. Which of the following will NOT be discussed? A) respondent must have access to the internet B) fast turnaround C) flexible, online analysis D) ability to show pictures and video E) interview evaluation 42) Karl Pittman had commissioned a research project from the research firm of ADVICE, INC. Karl found out that the results of the project will need to be presented in a court case and he wonders if the opposing lawyers in the trial will question whether or not the telephone calls, used to collect the data, were actually made. Alice Neuman, the project director at ADVICE, INC., reassured Mr. Pittman that she used a standard industry method used in the industry for verification. Which of the following did she use? A) use an interviewer only one time B) call back a sample of the interviewer’s respondents to verify that they were interviewed C) have all interviewers take polygraph tests on a regular basis D) pay interviewers to watch their peers E) put video cameras in all work stations 43) Tom Cardinal of New “U” Fitness is concerned about the costs of conducting some upcoming research. He understands that mail surveys have some of the lowest costs of all the data collection methods. He asks Michele Des Meurons, a marketing research consultant, what would happen if a mail survey were used. Michele explained that, compared to online or telephone surveys, a mail survey would take much longer, and the response rate would likely be: A) under 20 percent B) between 35 and 37 percent C) above 60 percent D) around 30 percent E) about 55 percent 44) Mail surveys suffer from nonresponse and self-selection bias. In spite of these problems, mail surveys are affective except in which situation? A) high literacy rates exist B) mail panel is available C) minimal budget D) low literacy rates exist E) presence of a reliable listing company 45) A drug manufacturer wants to test a concept for a new form of cholesterol medication designed for physically active men in their 30’s with cholesterol levels above 250. Given the situation, in choosing a survey method, what does the researcher need to focus on with respect to choosing a survey method? A) previous drug studies conducted B) drug legislation C) time horizon D) budget E) incidence rate 46) Surveys involve interviews with a large number of respondents using a predesigned questionnaire. A) True B) False 47) Respondent control is both an advantage and a disadvantage of self-administered surveys. A) True B) False 48) Surveys allow marketers to communicate with large numbers of respondents in order to accurately represent a larger population. A) True B) False 49) The four major ways to collect data are: have a person ask the questions, have a computer assist or conduct the questioning, allow the respondents themselves to complete the survey, or any combination of the first three. A) True B) False 50) One of the disadvantages of the person-administered survey is that the interviewer is able to respond to questions asked by respondents. A) True B) False