SOLVED

21) Descriptive studies are conducted to: A) answer who, what, when, where, and how questions. B) specify the causality in the problem C) describe previous findings in similar problems. D) answer who, what, when, where, how, and why questions. E) determine if x, then y, relationships. 22) What are the two basic types of studies that are categorized as descriptive research? A) focus groups and case analysis B) longitudinal studies and case analysis C) focus groups and cross-sectional studies D) case analysis and protocol analysis E) longitudinal studies and cross-sectional studies 23) What type of descriptive research study measures a population at only one point in time? A) sample observations B) cross-sectional studies C) longitudinal studies D) “Point in Time” studies E) “One Point in Time” studies 24) Longitudinal studies can be described as techniques that: A) measure the population at only one point in time. B) develop an understanding of a phenomenon in terms of “if-then” conditional statements. C) search for and interpret existing information relevant to the research problem. D) repeatedly measure the same sample units from the population over a period of time. E) studies conducted parallel (longitude) to one another, which allows for comparisons to be made between such studies. 25) A panel of respondents is often used in which type of study? A) longitudinal B) cross-sectional C) sample survey D) case analysis E) focus group 26) Lightspeed Research provides clients with access to consumer households specializing in online connections who have agreed to answer research questions sent to them by Lightspeed Research. This service is called: A) a panel B) a telephone survey C) a mail survey D) an experiment E) an online observation experiment 27) What type of panel asks the panel members the same questions on each panel measurement? A) inquisitional panel B) discontinuous panel C) repeatability panel D) continuous panel E) exploratory panel 28) Of the following situations, which would be the most appropriate for using a discontinuous panel? A) A company wanting to gain insights into changes in their consumers’ purchases and attitudes. B) A company wanting to determine if members of the panel switched brands from one time period to the next. C) A company wanting to measure changes in market shares of brands. D) A companying wanting to measure changes in their consumers’ price sensitivity. E) A company wanting to determine how consumers feel about two different product concepts by varying panel questions from one panel measurement to the next. 29) What type of panel should be used in brand-switching studies? A) repeatability panel B) continuous panel C) inquisitional panel D) discontinuous panel E) exploratory panel 30) The purpose of a market-tracking study is: A) to determine if consumers switched brands from one time period to the next. B) to measure some variable of interest, such as market share or unit sales over time. C) to determine the relationship between several variables. D) to search for and interpret existing information relevant to the research problem. E) to keep up with changes competitors are making in their marketing mixes.