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11An enterprise where both operating and organizational performance are negative is what type of organization? a.An organization in crisis. b.A troubled organization. c.A complacent organization. d.A healthy organization. 12One of the reasons for developing a vision statement for an organization is to a.match the competition b.prevent confusion over the purpose of the business c.satisfy the stakeholders d.comply with corporate policy 13A vision consists of two components a.statement of purpose and a metaphor for the business b.goal statement and an objective c.guiding philosophy and a tangible image d.an action and an outcome 14The core purpose and core values of an organization represent its a.moral intent b.code of conduct c.compact with shareholders d.guiding philosophy 15A good mission statement is one that a.is brief and readily measured b.challenges the organization c.appeals to the shareholders d.is easy to implement 16The timeframe for achieving the organizational mission is a.1 to 2 years b.3 to 5 years c.5 to 10 years d.over 10 years 17One of the purposes of the visioning process is to a.satisfy the requirements of the Board of Directors for an up-to-date vision statement b.maintain the lead over the competition c.capture the imagination of the market d.ensure the day to day actions of employees are consistent with the vision 18One common source of visionary ideas is a.employees b.suppliers c.competitors d.industry analysts 19Good vision statements are best described as a.feasible and challenging b.feasible and readily implemented. c.desirable and resistant to change. d.desirable and singular in their purpose. 20The key difference between vision and strategy is that the vision a.provides operational guidelines; strategy sets general priorities b.provides the map; strategy sets the priorities c.sets general priorities; strategy presents specific actions d.provides broad direction; strategy sets general priorities 21Collectively, the vision, mission, and values of an organization are intended to a.directs the governance of the Board of Directors b.maintain the lead over the competition c.inspire the organization and provide direction on how to achieve its goals d.direct the operations and ensure consistent results over time 22Failure to translate a vision into a strategy is sometimes known as a.corporate slide b.organizational lag c.faulty implementation d.strategic drift 23Strategic planning is a.the development of a multi-year operational plan b.the development of a plan for a new product launch c.an approach to performance evaluation based on how the strategy was implemented d.an approach to strategic analysis based on how the strategy is developed 24What kind of plan results from the strategic analysis process? a.operational b.marketing c.business d.finance 25Two aspects of the general manager’s job that must be addressed before the strategy-making process can begin are a.setting direction and developing the business plan b.analyzing the environment and identifying opportunities and threats c.developing the business plan and obtaining Board of Directors’ approval to implement d.assessing performance and setting direction

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