11An organization that provides exclusive products is competing on the basis of a.differentiation b.cost c.goodwill d.competitive difference 12A firm that provides convenience and friendly service is pursuing a value proposition based on a.service b.execution c.price d.features 13A firm that discounts and offers rebates is pursing a value proposition based on a.features b.execution c.price d.reliability 14A firm that focuses on image and design is competing on the basis of a.function b.fashion c.reliability d.features 15Core activities are considered a.standard for all businesses within an industry b.critical to the operation of the business c.essential functions for the market leader d.outsourced activities 16Three key functions for a vertically integrated firm are a.supply management, production, and sales b.resource agreements, manufacturing, and marketing c.capital acquisition, equipment, and plant operations d.raw material supply, manufacturing, and distribution 17Three key functions for a firm that competes on the basis of its technology are a.supply agreements, employee recruitment, and contracted services b.research and development, joint ventures, and assembly c.patents, technical publications, and employee recruitment d.research and development, component supply, and service 18Key activities for firms that compete on the basis of cost would include a.supplier relationships and logistics b.marketing and after-sales service c.research and development and contract manufacturing d.component supply arrangements and assembly 19Key activities for a firm that competes on the basis of differentiation are a.design, sourcing, and marketing b.contract manufacturing, distribution, and after-sales service c.financing, operations, and distribution d.raw material supply, assembly, and marketing 20Strategy is commonly considered to be a a.product and market position b.set of goals and tactics c.blueprint for the operations d.business plan and a marketplace position 21A sound competitive strategy rests on a.operational excellence b.financial stability c.unique capabilities d.benchmarking 22Corporate strategy can be recognized by the organization’s a.head office location and corporate management processes b.financial performance and number of shareholders c.product market focus and mission statement d.business portfolio and corporate resources 23A corporate strategy of better than 70% of revenues from a single business unit is a.consolidation b.constrained business c.harvest d.dominant business unit 24The central challenge for corporate general management is in a.negotiating corporate supply agreements b.managing diverse operations from a central location c.adding value to the individual business units d.hedging exchange rate risks 25The ultimate test of the utility of corporate strategy is in the a.optimism of shareholders b.endorsement of the Board of Directors c.commitment of the employees d.performance of the corporation