SOLVED

81) Avis positioned itself against market-leading Hertz by claiming, “We’re number two, so we try harder.” This is an example of ________. A) reminder advertising B) comparative advertising C) demonstration advertising D) a slice of life appeal E) a lifestyle appeal 82) An ad for Mongoose mountain bikes shows a serious biker traversing remote and rugged but beautiful terrain and states, “There are places that are so awesome and so killer that you’d like to tell the whole world about them. But please, don’t.” This ad uses the ________ appeal. A) slice of life B) lifestyle C) fear D) testimonial E) straight-forward 83) When Proctor & Gamble developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. What type of execution format would most likely be used by Proctor & Gamble for the Mr. Clean Magic Eraser? A) demonstration B) reminder C) teaser D) comparative E) mystery 84) An ad for a new convection oven shows a busy professional woman serving dinner to her family. The convection oven is seen in the background, and the headline reads, “The latest development in time travel.” This is an example of what type of execution format? A) slice of life B) testimonial C) comparative D) demonstration E) apprehension 85) When a pharmaceutical ad includes a world-renowned heart surgeon describing the benefits of the medication, which type of execution format is being used? A) demonstration B) slice-of-life C) lifestyle D) dramatic E) testimonial 86) Jell-O ads contain the phrase “Make some magic.” All Ace Hardware store ads contain the statement “Life is an ongoing project.” The American Dairy Farmers run ads that say, “Ahh, the power of cheese.” These are all examples of ________. A) jingles B) testimonials C) unique selling propositions (USPs) D) slogans E) slice-of-life appeals 87) A supermarket chain wants to quickly inform loyal customers who are close to one of the chain’s locations of short-term price cuts. Which of the following would be the most effective media vehicle for the chain? A) mobile advertising B) newspaper C) cable television D) directory E) brand placement 88) The current event television shows that are specifically designed to be broadcast in U.S. high school classrooms contain some ads from sponsors of the educational program. The ads reach this captive audience through the use of ________ media. A) augmented reality B) out-of-home C) place-based D) mobile E) permission 89) Some television shows have shown actors drinking a cup of Starbucks coffee. In these instances, Starbucks has chosen ________ as a marketing tool. A) corporate advertising B) a promotional product C) testimonial D) brand placement E) augmented reality 90) For which of the following products would a continuous advertising schedule be most appropriate? A) swimming pool chemicals B) snow goggles C) heaters D) mosquito repellent E) lightbulbs