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1 1.According to Finke’s Four Factors model of creativity, ideas that work with existing products and services are high in __________. a.creative realism b.innovation c.structural connectedness d.fluency 2.Finke’s model of creativity specifies two dimensions by which creative ideas may be evaluated (one dimension being conservatism–creativity, and another dimension being realistic–idealistic). According to Finke, the most desirable ideas fall into which quadrant? a.Conservative realism b.Conservative idealism c.Creative realism d.Creative idealism  3.One quadrant in Finke’s Four Factor model of creativity is __________, and represents ideas that are highly traditional and highly connected to current knowledge and practices. a.creative idealism b.creative realism c.conservative realism d.conservative idealism  4.Guilford’s model of creativity focuses on fluency, flexibility, and originality. Fluency refers to __________; flexibility refers to __________; originality refers to __________. a.the number of ideas; how many different types of ideas; the uniqueness of ideas b.how many different types of ideas; the number of ideas; the uniqueness of ideas c.language; accommodation; uniqueness d.language; conflict management; uniqueness 5.In regard to the three indices that measure the creativity of an idea, which is the most important according to Guilford? a.Fluency b.Flexibility c.Originality d.Apprehension 6.What type of conflict stimulates divergent thinking in teams? a.Relationship b.Process c.Task d.Perceptual  7.According to the empirical research on convergent and divergent thinking, which statement is true: a.groups are better than individuals at convergent and divergent thinking. b.individuals are better than groups at convergent and divergent thinking. c.groups are better than individuals at convergent thinking; individuals are better at divergent thinking. d.groups are better than individuals at divergent thinking; individuals are better at convergent thinking.  8.Janusian thinking refers to the ability to cope with, and even welcome, conflicting ideas, paradoxes, ambiguity, and doubt. Which of the following techniques is a way to stimulate this type of thinking? a.Quickly judging ideas upon their creation. b.Asking questions with definitive answers. c.Asking open-ended questions. d.Thinking of ideas that are possible to execute. 9.Companies that engage in more exploration rather than exploitation may: a.suffer the costs of experimentation without gaining any of its benefits. b.exhibit fewer underdeveloped ideas. c.gain distinctive marketplace competencies. d.lead to strengthening their skills in idea editing and refinement. 10.Leaders who provide their teams with a great deal of __________ and __________ provide an environment that fosters creativity. a.dependence; cohesion b.detachment; Janusian thinking c.rationality; logic d.autonomy; freedom

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