SOLVED

81) Some firms define their purpose in narrow product terms. Others that define their purpose in broad social terms follow ________. A) societal marketing B) sense-of-mission marketing C) consumer-oriented marketing D) customer-value marketing E) consumerism 82) One look at a PEDIGREE ad or a visit to the pedigree.com Web site confirms that the people behind the PEDIGREE Brand really do believe the “We’re for dogs” mission. Associates are even encouraged to take their dogs to work. To further fulfill the “We’re for dogs” brand promise, the company created the PEDIGREE Foundation, which along with the PEDIGREE Adoption Drive campaign, has raised millions of dollars for helping “shelter dogs” find good homes. This information indicates that PEDIGREE is practicing ________. A) consumerism B) environmental sustainability C) a sustainability vision D) innovative marketing E) sense-of-mission marketing 83) Dove wanted to do more than just sell its beauty care products. The company was on a quest to discover “real beauty” and help women be happy just the way they are. As a result, the Dove Campaign for Real Beauty was successfully launched in 2004. Which of the following types of marketing was used by Dove? A) sense-of-mission marketing B) consumer-oriented marketing C) customer-value marketing D) innovative marketing E) social marketing 84) When a company makes marketing decisions by considering consumers’ wants and interests, the company’s requirements, and society’s long-run interests, it is practicing ________ marketing. A) value B) societal C) sense-of-mission D) consumer-oriented E) customer-value 85) Deficient products are ________. A) products that have neither immediate appeal nor long-run benefits B) products that give high immediate satisfaction but only hurt consumers in the long run C) products that have low appeal but may benefit consumers in the long run D) products that are either unsafe or inferior E) products in the decline stage of the product life cycle 86) Dale’s Drugstore sells cough medicine that is sour and ineffective. This is an example of a ________ product. A) societal B) pleasing C) salutary D) deficient E) desirable 87) A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes ________ products. A) deficient B) pleasing C) salutary D) desirable E) threatening 88) Examples of pleasing products include ________. A) cigarettes and junk food B) dental services and medications C) seat belts and air bags D) fruits and vegetables E) bicycle helmets and elbow pads 89) ________ products give both high immediate satisfaction and high long-run benefits. A) Deficient B) Pleasing C) Desirable D) Salutary E) Threatening 90) Which of the following is the best example of a desirable product? A) breakfast cereal B) cigarettes C) effective but foul-tasting medicine D) junk food E) dental insurance