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61) Social network analysis is a technique that attempts to ________. A) analyze large data warehouses to detect changes deemed important by a user B) analyze why a key indicator is not at an appropriate level or why an exception occurred C) discover “hidden” predictive relationships in the data D) allow hypothetical changes to the data associated with a problem to observe how these changes influence the results E) find experts in particular subject areas 62) ________ refers to the display of complex data relationships using a variety of graphical methods. A) Normalization B) Visualization C) Clustering D) Inferencing E) Textual mining 63) Which of the following statements is true about digital dashboards? A) It is the combination of various analysis techniques and interactive visualization to solve complex problems. B) It supports usage models like push reporting, exception reporting and alerts, and pull reporting. C) It can visualize features and relationships between features drawn from an underlying geographic database. D) Analysts can combine geographic, demographic, and other data for locating target customers. E) It a system for creating, storing, analyzing, and managing geographically referenced information. 64) Digital dashboards provide the decision makers with a quick overview of key performance indicators and other key operational statistics and trends. This usage model is known as ________. A) exception reporting B) pull reporting C) ad hoc reporting D) drill-down reporting E) push reporting 65) While using digital dashboards, pull reporting is conducted to ________. A) alert the user of any items that require immediate attention B) provide the decision makers with a quick overview of key performance indicators C) discover “hidden” predictive relationships in the data D) analyze the root causes of an exception E) extract textual information from Web documents 66) Which of the following statements is true about hard data? A) It involves the use of text mining technologies. B) It includes nonanalytical information. C) It involves input from dedicated personnel. D) It includes textual news stories. E) It includes facts and numbers. 67) Which of the following explains the phrase “data is geocoded”? A) It is transformed into coordinates. B) It is shared in the Internet. C) It is used to create Web pages. D) It is compared with similar historical data. E) It is converted into soft data. 68) The business processes outlined within strategic plans are often implemented as envisioned at the managerial and operational levels of the organization because the information needed to effectively monitor and control these processes is available. 69) It is possible for a database to consist of only a single file or table. 70) The structure of the data is typically captured in a data model.

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