SOLVED

1) People’s diverse interests and backgrounds divide them into numerous groups with distinct needs and wants, a condition most accurately described as ________. A) market aggregation B) market positioning C) economic aggregation D) disintermediation E) market fragmentation 2) Marketers must balance the ________ of mass marketing with the ________ of offering each individual customer exactly what he wants. A) efficiency; effectiveness B) scale; positioning C) investment; cost D) cost; investment E) positioning; scale 3) Which of the following statements about the steps in the target marketing process is true? A) The first step in the target marketing process is setting marketing objectives. B) There are four steps in the target marketing process. C) The second step in the target marketing process is the identification of all segmentation variables. D) The final step in the target marketing process is positioning. E) The target marketing process is not related to positioning. 4) What are the steps, in order, of the target marketing process? A) segmentation, positioning, targeting B) segmentation, targeting, and positioning C) targeting, segmentation, and positioning D) targeting, positioning, and segmentation E) positioning, segmentation, and targeting 5) Which of the following is the process of dividing a larger market into smaller pieces based on one or more meaningfully shared characteristics? A) acculturation B) segmentation C) market fragmentation D) market aggregation E) positioning 6) Age, ethnicity, place of residence, and social class are all examples of ________. A) segmentation variables B) positioning strategies C) market fragment strategies D) psychographics E) targeting strategies 7) Which of the following best defines demographics? A) statistics that can be used to segment populations on the basis of what people do with a product B) statistics that can be used to segment populations on the basis of when people use a product C) qualitative data that can be used to explain why seemingly homogeneous consumer groups do not share core characteristics D) statistics that can be used to segment populations on the basis of shared attitudes, opinions, and interests E) statistics that measure observable aspects of a population 8) Which of the following is NOT an example of a demographic segmentation variable? A) lifestyle B) income and social class C) ethnicity D) gender E) age 9) Marketers often use generational marketing because members of a generation tend to share the same ________. A) lifestyle B) income and social class C) outlook and priorities D) psychographics and usage patterns E) geodemographics 10) The group of American consumers born between 1979 and 1994 are often called ________. A) baby busters B) the silent majority C) Generation Y D) tweens E) Generation X