SOLVED

11) What general term refers to middle channel members in the marketing channel? A) intermediaries B) manufacturers C) distributors D) brokers E) agents 12) Which of the following tasks would LEAST likely be conducted by a merchant wholesaler? A) taking possession of inventory B) producing private-label goods C) arranging customer financing D) promoting new products E) storing inventory 13) Audrey works as a manufacturers’ representative for an athletic shoe company. In her position, Audrey is most likely responsible for ________. A) generating marketing intelligence about the footwear industry B) taking physical possession of large quantities of shoes C) analyzing international markets for new shoe trends D) negotiating terms of trade with shoe retailers E) scheduling shoe deliveries and returns 14) Department stores, convenience stores, and warehouse clubs are best categorized as ________. A) category killers B) product distributors C) retail intermediaries D) wholesale intermediaries E) specialized intermediaries 15) According to the text, what is a new trend taking place among retail intermediaries? A) selling products directly to individual end-users B) selling products and services to businesses C) promoting products through catalogs D) selling products to wholesalers E) shipping products overseas 16) Compu-Tech is an information technology firm that handles customer orders and payments for a variety of online retailers. Compu-Tech is most likely a(n) ________. A) specialized intermediary B) merchant wholesaler C) retail intermediary D) specialty store E) distributor 17) Tanya recently purchased paper towels, sodas, and frozen pizzas at Sam’s Club, a hypermarket. In the marketing channel system, Tanya is best described as a(n) ________. A) independent retailing agent B) consumption representative C) downstream channel member D) upstream channel member E) specialized intermediary 18) All of the following are sorting functions performed by intermediaries EXCEPT ________. A) building up an assortment of products for resale purposes B) dividing stocks into smaller groups for easier handling C) combining similar products from multiple sources D) matching buyer product needs to retailer stocks E) sorting and grouping products that are similar 19) How do intermediaries most likely create utility for end-users? A) negotiating financing terms with wholesalers B) ensuring product availability and assortment C) developing large stocks of similar products D) creating timely promotional materials E) offering convenient online tools 20) Valu-Mart wants to ensure that its stores are never under- or overstocked with certain products, such as paper towels, sodas, and cereal. Which tool would most likely help Valu-Mart solve this problem? A) ROI B) CRP C) CRM D) OEM E