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31) Privacy is an important incentive used to encourage respondent participation. Which method of privacy is represented by: “the respondent’s name is known by the researcher, but it is not divulged to a third party, namely the client?” A) respondent/client indemnity B) anonymity C) confidentiality D) the “ghost respondent agreement” E) respondent protection 32) Screening questions are used to: A) increase reliability by screening out respondents with inconsistent answers. B) shield the true purpose of a question from a respondent. C) eliminate people who do not meet qualifications necessary to take part in the research study. D) tell the respondent that changes in question topic or format are forthcoming. E) ensure that certain results will be achieved by choosing the right respondents. 33) In terms of locating types of questions on the questionnaire, which of the following lists represent the logical sequential order in a questionnaire? A) warm-ups, screens, classification, and complicated B) warm-ups, classification, and complicated C) screens, warm-ups, and classification D) order does not matter as long as complicated and difficult are avoided altogether E) order varies but transition questions are only needed if you have complicated questions 34) “Now, for the next few questions, I want to ask about your family’s TV viewing habits” is an example of a: A) screen B) transition C) classification D) warm-up E) complicated question 35) Classification questions are: A) usually put in the middle of the questionnaire and are used to classify respondents into various groups for purposes of analysis. B) usually put at the beginning of the questionnaire and are used to classify respondents into various groups for purposes of analysis. C) usually put at the end of the questionnaire and are used to classify respondents into various groups for purposes of analysis. D) usually put at the end of the questionnaire and are used to classify the questions themselves. E) usually put at the beginning of the questionnaire and are used to classify the questions themselves. 36) Which approach to organizing the flow of questions would order them from general to specific or from wide to narrow? A) the inductive approach B) the deductive approach C) the funnel approach D) the work approach E) the sections approach 37) Which is true regarding questionnaire design and computer technology? A) There has been little progress toward integrating questionnaire design and new computer technology. B) The field is very advanced so that no one designs questionnaires any longer without specially designed computer software. C) Software programs exist that allow researchers to use computer technology to develop and distribute questionnaires and, in some cases, to retrieve and analyze data. D) Very few computer-assisted questionnaire design programs allow for publication to the Internet. E) Computer-assisted questionnaire design is difficult and time consuming given the coding involved. 38) Common sense should be used in developing questions. Which of the following is implementing common sense? A) Asking a clear focused question using common language B) Asking details respondents do not usually recall C) Asking questions that invite guesses D) Asking respondents to predict their actions in circumstances they cannot imagine E) Asking a question that uses terminology not in the respondents daily language 39) There are three different ways that a question can “lead” a respondent to give a particular answer. What are they? A) with words, with pictures, and by sound B) by use of structure, content, and clarity C) with loaded, double-barreled, and biased wording D) by form, with facts, and with phonics E) with form, logic, and emotion 40) A typical computer-assisted questionnaire design program will assist the designer by offering computerized menus for the design issues noted below EXCEPT for: A) the type of question format. B) the number of response categories. C) choice of scaled-response questions. D) skip questions. E) access to panel respondents.

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