SOLVED

61) Which stage of the typical consumer product life cycle is out of order below? A) product development B) introduction C) maturity D) growth E) decline 62) Some products that have entered the decline stage have been cycled back to the growth stage through ________. A) repositioning B) concept testing C) business analysis D) innovation management E) customer-centered product development 63) Which of the following is an accurate description of a style? A) Styles appear in home, clothing, but seldom in art. B) Once a style is invented, it will only last for a few months. C) A style has a cycle showing several periods of renewed interest. D) Styles tend to attract only a limited following. E) Styles are complicated modes of expression. 64) The PLC concept can be applied by marketers as a useful framework for describing how ________. A) to forecast product performance B) to develop marketing strategies C) products and markets work D) concept testing is conducted E) product ideas are developed 65) Using the PLC concept to develop marketing strategy can be difficult because strategy is both a ________ and a(n) ________ of the product’s life cycle. A) mirror image; cause B) cause; result C) result; mirror image D) beginning; end E) purpose; effect 66) In which stage of the PLC will promotional expenditures be especially high in an attempt to create consumer awareness? A) product development B) introduction C) growth D) maturity E) adoption 67) In which stage of the PLC would promotional expenditures most likely increase as a company attempts to react to increasing competition? A) product development B) introduction C) growth D) maturity E) decline 68) In the ________ stage, the firm faces a trade-off between high market share and high profit. A) growth B) decline C) maturity D) introduction E) commercialization 69) Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? A) introduction B) growth C) maturity D) decline E) phase-in 70) Most products in the marketplace are in the ________ stage of the product life cycle. A) development B) introduction C) growth D) maturity E) decline