SOLVED

91) A manufacturer of toilet tissue sent its brand mascot to help refurbish restrooms at fairgrounds across the country. As part of this project, each restroom was to provide fairgoers with a clean oasis featuring aromatherapy, soothing music, constant maintenance, and premium toilet tissue. Newspaper articles about the company’s role in making restrooms inviting are an example of ________. A) corporate advertising B) a sales promotion C) media planning D) publicity E) sponsorship 92) Kathy Champe, a public relations specialist for a regional chain of pharmacies, regularly contacts members of the local and state-wide media with information about community events and charity fundraisers sponsored by her company. She is using ________. A) press releases B) product publicity C) crisis management D) institutional advertising E) lobbying 93) In an attempt to set the company apart from its competitors, United Parcel Service has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is UPS using? A) buzz marketing B) social networking C) corporate identity materials D) product publicity E) public service materials 94) The Red Baron Gallery has provided funding to Georgia Public Television to help pay for the rights to broadcast the Antiques Roadshow and is credited at the beginning of the show for its financial support. This is an example of ________. A) image advertising B) a special event C) a sponsorship D) a sales promotion E) guerilla marketing 95) A manufacturer of toilet tissue sent its brand mascot to help refurbish restrooms at fairgrounds across the country. As part of this project, each restroom was to provide fairgoers with a clean oasis featuring aromatherapy, soothing music, constant maintenance, and premium toilet tissue. The use of this brand in this clean-up effort is an example of ________. A) lobbying B) corporate identity C) sponsorship D) a promotional product E) a premium 96) Dancers and singers hired by the California Board of Tourism staged a series of seemingly impromptu performances of a medley of Beach Boys songs, including “Surfing U.S.A.” and “California Girls,” in busy airport terminals around the country. This is an example of ________. A) lobbying B) guerrilla marketing C) sponsorship D) media relations E) internal PR 97) Which of the following is an example of a sales promotion? A) a news release encouraging voters to support a new bond issue for a local elementary school B) a staged dance routine promoting a new product in a busy public place C) a coupon for $5 off a visit to an amusement park D) a listing of all the television programs to be shown by Charter Cable the week of March 16 E) a plan to increase ice cream sales by adding two new flavors 98) Toro ran a clever preseason promotion on some of its snow blower models, offering some money back if the snowfall in the buyer’s market area turned out to be below average. This is an example of a ________. A) rebate B) premium C) price-off pack D) continuity program E) sweepstake 99) When Antoine purchased a doll dream house for his daughter, he mailed in his receipt showing how much he had paid for the toy and the proof of purchase form off the carton in which the dream house came to the manufacturer. In six weeks, he received a check from the manufacturer for five dollars. The manufacturer used a ________ to refund part of the purchase price. A) cash allowance B) premium C) coupon D) rebate E) price-off pack 100) Keely was invited to examine a free copy of a new magazine called Coastal Living. If she did not enjoy the magazine, she could write “Refused” on the invoice for her subscription, which would arrive about three weeks after the free magazine. The magazine’s publisher was using ________. A) a continuity program B) a rebate C) a premium D) product placement E) sampling