SOLVED

1) Iams marketing over a dozen varieties of dry dog food, Toyota marketing over 20 different types of cars, and Boeing having five different types of commercial jets and a separate business jets division are all examples of: A) differing markets strategy. B) marketing variation. C) market segmentation. D) market separation. E) contrasting markets. 2) In your textbook, you learn to test for significant differences between: A) two percentages or two means. B) two percentages or three percentages. C) two means or three percentages. D) three or more percentages. E) a percentage and a mean. 3) A winery sees the market in three distinct segments based upon usage of wine; a dog food manufacturer sees the dog food market in 12 segments; Toyota offers 17 different models ranging from a two-seater sports car to the Avalon luxury car. These are all examples illustrating how: A) marketers can take advantage of differences between market segments, simply by a conceptual analysis of differences in the marketplace. B) marketers should search for all differences between each of their products or services. C) marketers could take better advantage of differences between market segments if they had a method of determining insignificant differences in the marketplace. D) marketers can take advantages of differences between market segments, and differences analysis can be used to discovery statistically significant, meaningful, and stable differences. E) there are differences in the market, and by knowing statistical methods that focus on data summarization, marketers can take advantage of these differences. 4) In order to be potentially useful for a marketing manager, differences must be: A) at least at a ratio of 2 to 1. B) statistically significant. C) new and not part of existing knowledge. D) at least at a ratio of 10 to 1. E) measurable. 5) Researchers often misuse and abuse the concept of significance, for they tend to associate statistical significance with the: A) size of the sample. B) importance of the client. C) magnitude of the result. D) variable under investigation. E) level of confidence. 6) Researchers can avoid the pitfall that traps many in the industry by understanding the difference between ___________ significance and ___________ significance. A) objective; subjective B) quantitative; qualitative C) statistical; managerial D) statistical; practical E) relevant; irrelevant 7) Practical significance depends on whether or not there is a(n): A) useful managerial application that uses the difference. B) confidence level of 99% or 95%. C) marketing research report completed. D) budget available. E) financial analysis. 8) There are different ways a research can analyze for differences between groups discussed in the textbook. Which of the following is NOT one of those ways? A) differences between 2 groups B) differences between 3 groups C) differences between 2 research projects D) differences between averages of 2 variables in one group E) differences between more than 3 groups 9) A researcher only has access to the sample results when trying to determine whether or not there is a statistically significant difference between two groups. Therefore, the researcher: A) needs sample sizes of over 1000 to make the results meaningful. B) should remove any surveys from the data where there are any item omissions. C) must always ask a respondent to indicate their gender on a survey. D) should have some hypotheses ready to test. E) must fall back on statistical generalization concepts. 10) Which variable is often used by marketers to segment their market? A) gender B) geography C) religion D) age E) height