SOLVED

91) There is a trend in the United States toward rediscovering the flavor of regional cooking and the use of locally grown ingredients. People are choosing to spend hours in the kitchen using only the freshest ingredients to recreate culinary traditions. This change in ________ is one of the reasons the number of farmers markets in the United States has increased by 70 percent in the last eight years. A) the family life cycle B) lifestyles C) demographics D) personality E) social class 92) Cyber-hangouts in Europe try to increase customer traffic with computer game competitions. In doing so, the retailers show their awareness of the importance of ________ in designing the activities offered in the store. A) lifestyle B) self-concept C) family life cycles D) situational influences E) social class 93) Leah enjoys designing her own cards at kiosks at Hallmark card shops. Through the use of a computer program, she can select pictures that best communicate her message, and then she can type in her own message. Once her card is printed, she pays for it just as if she purchased it off the rack. In this case, Leah is reacting positively to which situational influence? A) the physical environment B) microculture C) reference groups D) consumerism E) time poverty 94) Jane’s aunt wants a cashmere blanket to put over her legs when she watches television from her favorite chair. Jane could drive fifty miles and pay $90 for the blanket, or she could order one off the Internet for $168. Because Jane works fifty hours a week, cares for three children, and tries to help her aunt, she opts to buy the blanket on the Internet. This is an example of how ________ influences the consumer decision-making process. A) a microculture B) an opinion leader C) a reference group D) time E) learning 95) ________ are traditionally practiced by many universities each year and include activities such as the engineering students at the University of Missouri at Rolla parading through town with shillelaghs on St. Patrick’s Day. A) Heuristics B) Psychographics C) Mass-classes D) Rituals E) Cultural values 96) Generation Xers, who were born between 1965 and 1976, share the childhood experiences of higher parental divorce rates, recession, and corporate downsizing. They tend to care about the environment and value experience over acquisition. Generation Xers make up a ________. A) subculture B) microculture C) social class D) life-cycle stage E) lifestyle 97) The Hispanics in the United States who share some distinctive beliefs such as strong family values and religious faith are an example of a ________. A) subculture B) reference group C) social class D) microculture E) lifestyle 98) Easy Spirit uses ads featuring a country music singer with the hope that her fans will see her wearing Easy Spirit shoes and want to wear the same shoes she wears. Easy Spirit is hoping the singer’s fans view her as a ________. A) steward B) status symbol C) heuristic D) reference group E) microculture 99) The founder of the upscale shoe company Harry’s Shoes Ltd. persuaded actors to wear prototypes of his company’s shoes to the Oscars. This shoe company believed that the actors would be ________ for the company. A) opinion leaders B) heuristics C) mass-classes D) stewards E) subcultures 100) According to ________, men are not supposed to like movies that are described as “chick flicks,” and women are not supposed to like movies that emphasize violence and destruction. A) social classes B) gender roles C) subcultures D) situational influences E) reference groups