SOLVED

51) A standardized beta coefficient is defined as: A) the result of adding the difference between each independent variable value and its mean and the standard deviation of that independent variable. B) the result of multiplying the difference between each independent variable value and its mean by the standard deviation of that independent variable. C) the result of dividing the standard deviation of an independent variable by the difference between that independent variable value and its mean. D) the result of dividing the difference between each independent variable value and its mean by the standard deviation of that independent variable. E) the result of subtracting the difference between each independent variable value and its mean by the standard deviation of that independent variable. 52) What are the three uses of multiple regression analysis? A) determination, prediction, and evaluation B) determination, evaluation, and screening C) prediction, understanding, and screening D) prediction, clarification, and evaluation E) summarizing, predicting, and evaluating 53) When a marketing researcher is faced with a large number and variety of prospective independent variables, multiple regression analysis can be used as a way of spotting the salient independent variables for the dependent variable at hand. What application of multiple regression analysis is this? A) predicting B) screening C) understanding D) evaluating E) summarizing 54) The advertising director in your firm announced her resignation this morning to take another job, and she is leaving this afternoon. Your boss has asked you to take charge of advertising. Unfortunately, you learn the former director was just beginning planning for an upcoming promotion of one of the company’s new products. Your immediate decision is to determine a brand name for the product. As the former director leaves, she stops by to drop off some marketing research reports she had just received, which includes several tests on brand names that were proposed for the new brand. The research company tested 30 potential brand names. For each brand name, they collected data on a number of variables such as “intention to purchase” and “attitude toward the brand name.” All these variables were collected using 5-point intensity continuum scales. Thus, all the variables possess an interval level of measurement. Just focusing on the two variables mentioned (“intention to purchase” and “attitude toward the brand name”), what type of analysis would you conduct to help you make the decision? A) Pearson Product Moment correlation analysis B) Independent Samples t tests C) Cross-tabulation D) Cross-tabulation with chi-square tests E) Paired samples tabulation analysis 55) When the descriptors on a scale measure levels scale is metric. A) True B) False 56) When the descriptors on a scale measure labels the scale is categorical. A) True B) False 57) Significant association relationships are always causal. A) True B) False 58) A relationship is a consistent and systematic linkage between the labels of two variables. A) True B) False 59) The key to establishing a Boolean relationship between two variables is determining if one is present (or absent) when the other is present (or absent). A) True B) False 60) Coffee orders at a restaurant are present at breakfast and soft drink orders are present at lunch. This is an example of a Boolean relationship. A) True B) False