145) Compare and contrast the four types of products in the societal classification of products. Provide examples of each. 146) How is consumer-oriented marketing different from customer-value marketing? 147) Explain how a firm benefits from using sense-of-mission marketing. 148) Compare and contrast the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility. 149) How is the societal marketing concept related to marketing ethics?
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