SOLVED

91. The actual success of the social marketing program should be evaluated in terms of the program objectives. 92. Companies today are less concerned with the efficiency of their marketing operations than they were in the past. 93. The four types of marketing controls are annual plan, profitability, efficiency, and strategic. 94. Profitability control is the prime responsibility of line and staff management. 95. Profitability control can be approached from a product, territory, customer, segment, trade channel, or order size basis. Â Â

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