SOLVED

6. Most established companies focus on ________ when it comes to innovation. a. incremental innovation b. continuous innovation c. everyday innovation d. demand innovation e. competitive innovation 7. Newer companies create ________ that are cheaper and more likely to alter the competitive space. Established companies can be slow to react or invest in these technologies because they threaten their investment. a. new products b. newer markets c. newer channels of distribution d. disruptive technologies e. none of the above 8. One of the reasons new products can fail is________. a. low development cost b. government regulations c. poor packaging d. ignored or misinterpreted market research e. all of the above 9. Several factors hinder new-product development, including ________. a. cost of development b. fragmented markets c. shortage of important ideas in certain areas d. capital shortages e. all of the above 10. The number-one success factor for new products is ________. a. product uniqueness and superiority b. a marketing department that has expertise in new products c. a firm with deep pockets d. a tight marketing budget e. market-skimming pricing  Â