46) How has technology contributed to the committed relationship between P&G and Wal-Mart? How do both firms benefit from the relationship? 47) What are idiosyncratic investments? How do they affect channel relationships? Provide examples of idiosyncratic investments to illustrate your response. 48) Why do most firms maintain a portfolio of channel partners at varying relationship strengths? What are the benefits of maintaining weak relationships? 49) What is relationship velocity? What is the purpose and benefit of determining relationship velocity? 50) What role does tr