126) A company’s marketing communications mix—also called its promotion mix—blends five different components. List and define these components. 127) Why are profound changes in marketing communications creating both exciting and scary times for marketing communicators? 128) Explain the concept of integrated marketing communications (IMC). 129) Why should a company be concerned about integrating communications from different sources within the company? 130) How do integrated marketing communications (IMC) build brand identity?
NEED A PERFECT PAPER? PLACE YOUR FIRST ORDER AND SAVE 15% USING COUPON:
