SOLVED

71) The size of the sample determines the representativeness of the survey results. A) True B) False 72) Primary data can be collected through quantitative methods that examine statistically representative samples. A) True B) False 73) In the marketing research industry, validation refers to the process of recontacting all respondents in a marketing research study to determine if they indeed took part in the study. A) True B) False 74) Data analysis is a process by which the raw data are checked to verify if they have been correctly input from the data collection form to the computer software program. A) True B) False 75) The importance of the final research report cannot be overstated because it is the report that is often the client’s only record of the research project. A) True B) False 76) Symptoms are changes in the level of some key monitor that measures the achievement of an objective. A) True B) False 77) In general, the more specific the problem, the harder the marketing researcher’s task. A) True B) False 78) Researchers must resist the temptation to ‘go along’ with the first problem definition suggested by the client. A) True B) False 79) Managers historically have been generalists; and researchers have been technical specialists. This difference aids the communication process. A) True B) False 80) Invitations to bid and requests for proposals are sensitive issues in terms of appropriate ethical behaviour. A) True B) False 81) It is important to determine all possible causes of a symptom to correctly identify the real cause and ensure proper problem definition. A) True B) False 82) The role a hypothesis plays in defining a problem is that it is a statement taken as the best estimate of the truth for the purposes of argument. A) True B) False 83) An action standard is the predesignation of some quantity of a measured attribute that must be achieved in order for a predetermined action to take place. A) True B) False 84) A research objection must be precise, detailed, clear, and operational. A) True B) False 85) When a marketer defines brand loyalty as someone who buys their brand 4 out of every 5 times the product is purchased, the marketer is indicating a symptom. A) True