SOLVED

71. The ultimate goal of the customer-centered firm is to create high customer satisfaction. 72. One key to customer retention is customer satisfaction. 73. Consumers’ expectations result exclusively from past buying experiences. 74. A highly satisfied customer generally stays loyal longer, pays less attention to competing brands, and is less sensitive to price. 75. Price perception is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs.  Â