SOLVED

110) Both citizens and government agencies are part of the consumerism movement. 111) One of the traditional buyer’s rights is the right not to buy a product that is offered for sale. 112) Whereas environmentalists consider whether the marketing system is efficiently serving consumer wants, consumerists are concerned with marketing’s effects on the environment and with the environmental costs of serving consumer needs and wants. 113) The management strategy of environmental sustainability focuses on developing ways to sustain the environment while also producing profits. 114) Product stewardship involves minimizing not only pollution from production and product design but also all environmental impacts throughout the full product life cycle, while at the same time reducing costs. 115) Sustainable marketing consists of five principles: consumer-oriented marketing, customer-value marketing, innovative marketing, sense-of-mission marketing, and societal marketing. 116) New World Food Supplements continuously seeks real product and marketing improvements for its line of vitamin and protein supplements. This information indicates that New World is involved in consumer-oriented marketing. 117) Sunset Lawn Service puts most of its resources into value-building marketing investments. The management at Sunset is practicing customer-value marketing. 118) A company that makes marketing decisions by considering consumers’ wants and long-run interests, the company’s requirements, and society’s long-run interest is said to be practicing consumer-oriented marketing. 119) Sense-of-mission marketing means that the company should define its mission in broad social terms rather than narrow product terms. 120) When a company views and organizes its marketing activities from only the consumer’s point of view, it is practicing societal marketing. 121) A cigarette is an example of a salutary product. 122) Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long-run benefits, such as improved energy levels and muscle tone. Xorbate Blue is best classified as a pleasing product. 123) When a company chooses what principle to follow on issues of ethics and social responsibility, there are two common philosophies to use as guides: let the free market and legal system decide or let individual mangers and companies choose. 124) A company must lower its ethical standards to successfully conduct business in countries with low standards.