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91) Prior to the development of the cardiac stent, surgeons used balloons to clear obstructed heart vessels, but there was no way to ensure the vessels would stay open. The stent is a tiny metal scaffold that props open the formerly obstructed blood vessel and keeps it from becoming obstructed again. Surgeons who use the stent had to engage in a great deal of learning to understand its use and its value in patient care. There was nothing like the stent on the market when it first appeared. The cardiac stent is an example of a ________. A) dynamically continuous innovation B) nonradical innovation C) competitive innovation D) continuous innovation E) discontinuous innovation 92) ________ occurred when Alton Johnson’s fascination with the fruits of Brazil led him to develop juices with new fruit flavors by Bosa Nova for the American market. A) Idea screening B) Idea generation C) Concept testing D) Product development E) Product manufacturing   93) A group of business entrepreneurs who worried about their teenage children drinking and driving decided there must be some way to approach this problem proactively. They came up with an idea for a pair of blurry goggles. They believed looking through the goggles would simulate what the world looks like when someone is seriously intoxicated. The first crude pair of blurry goggles developed by the entrepreneurs to show to prospective customers was ________. A) a prototype B) a component part C) a synergistic model D) raw material E) processed material 94) Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. This act illustrates ________. A) why many companies engage in test marketing B) one of the problems associated with test marketing C) why prototypes are so important D) how idea screening can make a product a commercial success E) the variety of sources for idea generation 95) Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. General Foods was able to enter the ________ stage of the new-product development process before Procter & Gamble could. A) commercialization B) business analysis C) idea generation D) screening E) product concept development 96) A website is full of games, activities, music, and stories that appeal to children of all ages. Before a parent commits to paying the annual membership fee to gain access to the site, she can register for one free month of use. By accepting the free month’s usage, potential adopters move into the ________ stage. A) interest B) awareness C) trial D) confirmation E) evaluation 97) Which of the following new products had the greatest degree of observability when it was introduced? A) nail clippers designed to prevent ingrown toenails B) Tylenol PM, a nonprescription sleep aid C) Dr. Scholl’s shoe inserts D) Splenda sugar substitute E) rollerblades 98) Traffic in major metropolitan areas is too often brought to a standstill because accident investigators must painstakingly measure skid marks and other evidence to determine culpability. After a police chief missed an important meeting because of a wreck investigation, he was pleased to find an article about a company that markets a new high-tech crash investigation system that shortens the time required for these investigations by 40 percent. In which stage of the adoption process is the police chief? A) evaluation B) trial C) interest D) confirmation E) adoption 99) One of the reasons given for the success of reality television shows is that the shows appeal to a cultural bias that real-life drama is preferable to fiction. Americans desire adventure and escapism that offered them the opportunity for participation but do not require it. In terms of the five characteristics of innovations that affect the rate of adoption, reality television shows have a high degree of ________ . A) innovation B) complexity C) tangibility D) divisibility E) compatibility 100) In terms of the five characteristics of innovations that affect the rate of adoption, the digital camera would most clearly have a higher degree of ________ than flavored bottled water. A) compatibility B) complexity C) tangibility D) comparability E) trialability

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