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51) Which of the following occurs in a reverse pricing system? A) Customers specify the product they are looking for and how much they are willing to pay for it. B) Customers are provided with the product and its price. C) Customers are provided with a product and can decide how much they are willing to pay for it. D) Customers specify the product they are looking for and the company provides the product with a price. E) Customers cannot decide the product but they can decide the price of the products available. 52) How do comparison shopping sites generate revenue? A) by charging a commission on transactions B) by selling their products C) by charging a virtual shelf-space fee to manufacturers D) by increasing the click-count on their site E) by charging distribution fees to consumers 53) The concept of the Long Tail refers to a focus on ________. A) mainstream products B) broad markets C) generic brands D) brand dilution E) niche markets 54) Which of the following is a disadvantage of e-tailing? A) It is limited by physical store and shelf space restrictions. B) It requires additional time for products to be delivered. C) It complicates the process of comparison shopping. D) It restricts companies to effectively compete on price. E) It reduces a company’s inventory turnover time. 55) Which of the following explains Web analytics? A) conducting online marketing research to improve product quality B) analyzing Web sites in order to find the best one in its category C) tracking all online purchasers to try and increase their frequency of visit to a particular Web site D) analyzing Web surfers’ behavior in order to improve Web site performance E) analyzing Web sites in order to find the best online business practices 56) Which of the following is a mechanism for consumer-to-consumer transactions? A) e-tailing B) e-integration C) e-filing D) e-tendering E) e-auctions 57) ________ is a form of e-auction in which the highest bidder wins. A) Reverse auction B) Bartering C) Exchange D) Forward auction E) Request for quote 58) ________ is a form of e-auction where buyers post a request for quote. A) A reverse auction B) Bartering C) An exchange D) A forward auction E) A request for proposal 59) Which of the following forms of e-auction typically takes place on a business-to-business level? A) reverse auctions B) bartering C) exchanges D) forward auctions E) request for quotes 60) Doug is a frequent visitor of online auction sites. He uses two different accounts to place a low followed by a very high bid on the desired item. This leads other bidders to drop out of the auction. He then retracts the high bid and wins the item at the low bid. This form of e-auction fraud is known as ________. A) shill bidding B) bid luring C) payment fraud D) nonshipment E) bid skimming

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