SOLVED

1) Which of the following is the process individuals or groups go through to select, purchase, use, and dispose of goods, services, ideas, or experience to satisfy their needs and desires? A) the consumer decision-making process B) the family life cycle C) cognitive dissonance D) consumer behavior E) extended problem solving 2) Consumer behavior is best described as a(n) ________ process. A) impersonal B) subliminal C) ongoing D) affective E) cognitive 3) When using ________, a consumer exerts little effort in making a purchase decision. A) habitual decision making B) extended problem solving C) independent heuristic rating D) dependent heuristic rating E) limited problem solving 4) A consumer purchase decision made with a great deal of consumer exertion is a type of ________. A) habitual decision making B) extended problem solving C) independent heuristic rating D) dependent heuristic rating E) limited problem solving 5) A purchase decision made with significant but not extensive effort is classified as ________. A) habitual decision making B) extended problem solving C) independent heuristic rating D) dependent heuristic rating E) limited problem solving 6) The consumer’s ________ determines whether she will engage in habitual decision making, extended problem solving, or something in between the two. A) need for customization B) level of involvement C) need for cognitive dissonance D) ability to generalize stimuli E) personal marketing mix 7) The greater the ________ of a purchase, the higher the consumer’s level of involvement will be. A) perceived risk B) cognitive dissonance C) psychographics D) heuristics E) targeting 8) A consumer who is considering purchasing a house would probably use ________. A) habitual decision making B) stimulus generalization C) operant decision making D) limited problem solving E) extended problem solving 9) How does habitual decision making differ from extended problem solving? A) Extended problem solving uses behavioral learning, while habitual decision making relies upon cognitive learning. B) Consumers engaged in extended problem solving perceive less risk than consumers involved in habitual decision making. C) The level of involvement for habitual decision making is lower than it is for extended problem solving. D) Habitual decision making involves significant cognitive dissonance, while extended problem solving rarely involves cognitive dissonance. E) Consumers who are seeking to develop their loyalty to a brand would be more likely to make habitual decisions than use extended problem solving. 10) ________ occurs whenever a consumer sees a significant difference between his current state of affairs and some desired or ideal state. A) Perceived risk B) Problem recognition C) Problem solving D) Learning E) Lifestyle change