SOLVED

21) The Asian American segment of the population ________. A) is the largest ethnic market segment B) does not yet receive significant attention from marketers C) has declined in the last 10 years D) is the fastest growing minority group in the United States E) is too geographically dispersed to form a meaningful market segment 22) The management practice of ________ involves actively seeking people of different races, sexes, ethnic groups, and religions in an organization’s employees, customers, suppliers, and distribution channel partners. A) geodemography B) cultural diversity C) ethnic segmentation D) psychography E) social networking 23) Your firm has decided to localize its products and services to meet local market demands. A good approach to use would be ________ segmentation. A) place of residence B) psychographic C) usage D) positioning E) social class 24) Which of the following is a segmentation technique that combines geography with demographics? A) geocoding B) geodemography C) geodiversity D) regional generation E) psychographics 25) Companies can customize Web advertising by ________ so that people who log on in different places will see ad banners for local businesses. A) geocoding B) geodemography C) geodiversity D) psychographics E) usage 26) Which of the following most accurately describes PRIZM? A) a method of removing heterogeneous variables from a target market B) a method of data mining used to implement market development strategies C) a database that classifies the U.S. population into segments based on socioeconomic data and lifestyle attributes D) a database that classifies the international population into segments based on demographic and geographic characteristics E) a positioning strategy used in the introduction of new consumer products 27) ________ variables segment markets in terms of shared activities, interests, and opinions. A) Demographic B) Ethnographic C) Geodemographic D) Socioeconomic E) Psychographic 28) The division of buyers into groups based on lifestyle or personality characteristics is ________ segmentation. A) behavioral B) psychographic C) values D) demographic E) needs 29) ________ is a well-known system based on psychological traits that correlate with consumer behavior; it divides the entire U.S. population into segments and then sells pieces of this information to clients for specific strategic applications. A) VALS2 B) Decitica C) AIO D) PRIZM E) NAICS 30) Which of the following most accurately describes VALS2? A) a system used for psychographic segmentation B) a database of people who have purchased similar products C) a strategy for implementing geodemographic segmentation D) a method of confirming that a chosen target market is representative of the ideal market segment E) a method of removing heterogeneous variables from a target market