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71) Leading questions that lead with phonics deal with question content. A) True B) False 72) The organization of a questionnaire can cause respondents to stop answering questions. A) True B) False 73) In a mail survey, the introduction is normally provided in the “cover letter.” A) True B) False 74) In a personal interview, the introduction is normally stated in the opening comments. A) True B) False 75) One reason to disguise the true sponsor of a survey is to prevent alerting competitors to the survey. A) True B) False 76) Under conditions of anonymity, the researcher assures the respondent that his name will never be divulged to a third party. A) True B) False 77) Screening questions is a process used to screen out questions that are deemed to be too difficult or ambiguous for respondents. A) True B) False 78) Warm-up questions are simple and easy-to-answer questions that may or may not pertain to the research objectives. A) True B) False 79) Transition questions include “skip” questions that determine which question, or set of questions, will be asked next. A) True B) False 80) Screening questions should be asked at the very end of the questionnaire. A) True B) False

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