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61) Modifications to certain characteristics of what is being marketed are integral to the ________ approach. A) pure selling B) product improvement C) market improvement D) product fulfillment E) market fulfillment 62) Developing a new product to meet the minimum qualifications of an unmet need is integral to the ________ approach to marketing. A) social B) pure selling C) product fulfillment D) market fulfillment E) product improvement 63) ________ strategies regard a city, state, country, or other locale as a brand. A) Social marketing B) Idea marketing C) Place marketing D) Service marketing E) Green marketing 64) After the 2001 attack on the World Trade Center, New York City unveiled a new tourism advertising campaign with the slogan “The New York Miracle: Be a Part of It.” This is an example of ________. A) social marketing B) idea marketing C) people marketing D) place marketing E) service marketing 65) A TV commercial invites people to attend a service at a so-called “mega-church” that has a huge steel and glass structure with acres of parking. This is an example of ________. A) idea marketing B) people marketing C) place marketing D) the market fulfillment approach E) the product fulfillment approach 66) What strategy would a marketer most likely use to promote something that cannot be seen, has no smell, and cannot be felt? A) idea marketing B) place marketing C) people marketing D) relationship marketing E) one-to-one marketing 67) Idea marketing could be about all of the following EXCEPT which one? A) gaining a market share for a concept B) communicating a philosophy C) encouraging a change in people’s beliefs D) encouraging a change in people’s actions E) promoting a specific product for profit 68) A religious organization marketing what is perceived as desirable behavior is implementing ________. A) people marketing B) the market fulfillment approach C) the product improvement approach D) idea marketing E) organizational marketing 69) A TV commercial aimed at persuading viewers to use seatbelts while riding in a car is an example of ________. A) people marketing B) value marketing C) services marketing D) idea marketing E) relationship marketing 70) Many cities, states, and countries recognize that by using effective marketing strategies, they can increase vital tourism revenues and attract business investments needed for growth. This is an example of implementing ________. A) idea marketing B) social marketing C) cultural marketing D) place marketing E) services marketing

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