41) A viable target market should ________. A) have needs that can adequately be served by the marketer B) not be reachable by other organizations C) have the same needs as similar-sized groups D) be the most profitable possible target market E) be the largest possible market 42) When the size and purchasing power of a target segment can be determined, it possesses the requirement of being ________. A) measurable B) accessible C) substantial D) differentiable E) profitable 43) To evaluate the different target segments your company is considering, you would look at all of the following factors EXCEPT which one? A) segment size B) segment growth C) segment reachability D) company culture E) company resources 44) A(n) ________ would probably include customer demographics, location, lifestyle information, and a description of how frequently the customer buys the product. A) geocode B) NAICS classification C) segment profile D) internal market audit E) customer guide 45) A company that uses a(n) ________ targeting strategy is appealing to a broad spectrum of people. A) fragmented B) undifferentiated C) concentrated D) differentiated E) customized 46) Mass marketers such as Walmart often ignore market segment differences and target the whole market with one offer. What is this approach to targeting? A) undifferentiated targeting B) differentiated targeting C) target marketing D) concentrated targeting E) mass customization 47) Which of the following best explains why a company would adopt an undifferentiated targeting strategy when there is so much evidence of the benefits of a differentiated strategy? A) to more efficiently focus on its CRM strategy B) to remove the need for disintermediation C) to move a product to the next stage of its product life cycle D) to take advantage of economies of scale E) to reach the underserved “bottom-of-pyramid” consumers 48) Using a ________ targeting strategy, a company develops one or more products for each of several customer groups with different product needs. A) fragmented B) homogeneous C) custom D) differentiated E) mass customization 49) When a firm offers one or more products to a single segment, it is using a ________ strategy. A) fragmented B) homogeneous C) custom marketing D) mass customization E) concentrated targeting 50) An industrial manufacturer that works with one or a few large clients and develops products that only these clients will use is most likely to implement a(n) ________ strategy. A) undifferentiated targeting B) homogeneous C) custom marketing D) bottom-of-pyramid E) differentiated targeting