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71) Which of the following is a selling decision that may be called into question under the law? A) predatory pricing B) product warranty C) bait-and-switch advertising D) promotional allowances and services E) disclosure of customer rights 72) Which of the following is a product decision that may be called into question under the law? A) stealing trade secrets B) misrepresenting C) patent protection D) unfair discrimination E) excessive cost 73) Packaging decisions that may be called into question under the law include ________. A) minimum pricing B) pollution C) product quality and safety D) exclusive territorial distributorship E) product warranty 74) Which of the following is a channel decision that may be called into question under the law? A) price increases B) scarce resources C) excessive cost D) dealer’s rights E) deceptive pricing 75) Competitive relations decisions that may be called into question under the law include ________. A) pollution B) barriers to entry C) unfair discrimination D) bait-and-switch advertising E) fair packaging and labeling 76) Under the ________, a company’s marketing should support the best long-run performance of the marketing system. A) corporate social responsibility concept B) direct marketing concept C) sustainable marketing concept D) free enterprise system concept E) strategic planning concept 77) A company’s marketing should be guided by the sustainable marketing principle of ________. A) direct marketing B) viral marketing C) buzz marketing D) value marketing E) innovative marketing 78) Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined group of buyers. What does Jacob Engineering Group practice? A) consumer-oriented marketing B) societal marketing C) sense-of-mission marketing D) customer-value marketing E) innovative marketing 79) The principle of ________ requires that the company continuously seek real product and marketing improvements. A) consumer-oriented marketing B) innovative marketing C) customer-value marketing D) sense-of-mission customer-value marketing E) ambush marketing 80) The Wii system, developed by Nintendo, with its intuitive motion-sensitive controller and interactive games, appealed not only to teen boys but also to their sisters, moms, dads, and even grandparents. This is a successful example of ________ marketing. A) consumer-oriented B) innovative C) customer-value D) societal E) sense-of-mission

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