SOLVED

11) What distribution method has been most successful for Royal Canin? A) distributing products through hypermarkets B) limiting distribution to pet and garden stores C) limiting distribution to professional breeders D) distributing products as convenience goods E) limiting distribution to pet product e-retailers 12) What is the most likely result of channel stuffing? A) diluted brand equity B) improved brand image C) increased channel power D) closed service gaps E) unlimited free riding 13) A resale price maintenance policy most likely allows a manufacturer to ________. A) regulate financing options  B) monitor price negotiations C) utilize price promotions D) seek category exclusivity E) set a price floor 14) Which factor is LEAST relevant to a manufacturer when making a channel intensity/selectivity decision? A) product category B) brand strategy C) product benefits D) transaction costs E) opportunity cost 15) Which of the following products should most likely be distributed as intensively as possible? A) milk B) blender C) printer D) television E) refrigerator 16) Soundz Manufacturing makes and sells home cinema systems. Soundz managers carefully choose, cultivate, and support specific outlets in each trading area to ensure that Soundz products are sold through the right retailers rather than through all retailers. Which term best describes the policy used by Soundz? A) saturation B) monopolistic C) dual distribution D) selective distribution E) premium positioning 17) What is the most likely reason that a premium positioning approach is difficult for a manufacturer to accomplish? A) Consumer demand for luxury products fluctuates. B) Channel members must match the brand’s ideal image. C) Buyers of expensive goods require easy product access. D) Intra-brand competition levels are typically very high. E) Channel function performance levels are difficult to assess. 18) All of the following are factors that harmed the brand equity of Donna Karan EXCEPT ________. A) using low-end retailers B) stuffing the channel C) offering discounts D) expanding distribution E) selling specialty items 19) A manufacturer that deliberately creates product shortages and uses selective distribution is most likely relying on a strategy of ________. A) scarcity B) complacency C) free riding D) bait-and-switch E) channel stuffing 20) What distribution strategy is most likely best for a niche brand? A) intensive B) saturated C) selective D) pull E