SOLVED

46. The first step in the brand valuation process is ________. a. the brand strength assessment b. quantification of the role of branding c. calculation of the net present value of the earnings forecast d. the division of markets in which the brand is sold into mutually exclusive customer segments e. financial analysis of the company’s earnings before interest and taxes 47. When a firm uses an established brand to introduce a new product, it is called a________. a. subbrand b. brand value c. brand extension d. brand mix e. brand posture 48. A parent brand that is associated with multiple products through brand extensions can also be called a ________. a. category brand b. subbrand c. extension brand d. family brand e. line brand 49. A ________ consists of all products—original as well as line and category extensions—sold under a particular brand. a. brand line b. brand variant c. brand mix d. licensed product e. subbrand 50. A major advantage of a(n) ________ strategy is that the company does not tie its reputation to the product. a. blanket family name b. licensing c. individual-names d. category extension e. brand revitalization  Â