SOLVED

1) Which of the following professional organizations currently represents the marketing research industry in Canada? A) Marketing Research and Intelligence Association (MRIA) B) Professional Marketing Research Society (PMRS) C) Canadian Association of Market Research Organizations (CAMRO) D) Canadian Survey Research Council (CSRC) E) Canadian Marketing Association (CMA) 2) The marketing research industry has a Certified Marketing Research Professional (CMRP) designation facilitated by the: A) Marketing Research and Intelligence Association (MRIA) B) Professional Marketing Research Society (PMRS) C) Canadian Association of Market Research Organizations (CAMRO) D) Institute for Professional Development E) Canadian Marketing Association (CMA) 3) ______________________ is a set of business practices designed to plan for and present an organization’s products or services in ways that build effective customer relationships. A) Marketing B) Marketing research C) Market research D) Strategic marketing E) Marketing intelligence 4) Which of the following is NOT a reason why decision makers need information? A) To justify decisions made. B) To know what their core competencies are. C) To create meaningful relationships with customers. D) To gauge customer acceptance. E) To create, communicate, and deliver value to customers. 5) In order to make the right decisions, managers must: A) focus on the physical product and then optimize profits. B) view its products separate from its services. C) have strong middle managers. D) have objective, accurate, and timely information. E) have adequate financial accounting reporting systems. 6) The marketing concept is an important business philosophy for marketing managers because it: A) calculates the amount of quarterly profits firms will earn. B) determines the market share a firm will earn. C) holds the key to achieving organizational goals. D) indicates the appropriate selling strategy. E) minimizes the competition’s ability to succeed. 7) The key reason that the marketing concept has been recognized as the “right philosophy” is that it: A) is well established in the marketing literature. B) has been recommended by successful marketing executives. C) puts the consumer first. D) does not rely on high-pressure selling. E) recognizes that profits are a result of sales volume. 8) Several product failures were presented in your textbook. The key reason given for the failure of cappuccino flavour Trident Sugarless Gum was: A) most people said they want gum to help remove coffee breath. B) the competition’s flavour was better. C) the product was over priced. D) the packaging was inferior that the product. E) the product ended up being too granular for consumer preferences. 9) A marketing strategy consists of selecting a target market and designing the “mix”: A) as quickly as possible. B) necessary to satisfy the wants and needs of that target market. C) that puts company objectives first. D) that focuses on production. E) communicates price to the target market. 10) In order to develop the “right strategy” to succeed in business, managers must make the right decisions; and in order to make the right decisions, they must have objective, accurate, and timely: A) reports about the competition. B) reports about customers wants and needs. C) the number and sizes of market segments. D) Information. E) marketing mix elasticity coefficients.