SOLVED

11) According to research, what is the most likely result of constantly high levels of manifest conflict? A) more input from disputatious channel members B) reduced value and satisfaction from the channel C) increased levels of trust between channel members D) enhanced desires to improve channel performance E) decreased levels of perceived and latent conflict 12) According to the author, what is the most complex source of channel conflict? A) incompatible organizations B) perceptions of reality C) perceived domains D) competing goals E) resolution styles 13) Which issue would most likely be addressed by agency theory? A) goal conflict B) domain sources C) channel miscommunication D) institutionalized mechanisms E) product market subdimensions 14) QUIK, an athletic shoe supplier, is experiencing channel conflict with one of its main retailers, Savvy Shoes. QUIK wants Savvy Shoes to increase inventory and promote the product line more. In contrast, Savvy Shoes wants to decrease inventory holding costs and reduce promotion expenses. What is the most likely source of this conflict? A) incompatible profit structures B) different perceptions of reality C) unclear channel domains D) competing goals E) divergent styles 15) ABC Manufacturing is experiencing channel conflict with one of its main retailers, EZ-Tools. ABC is focused on improving manufacturing processes, while EZ-Tools is focused on meeting customer needs and demands. What is the most likely source of conflict between these two firms? A) different perceptions of reality B) unclear market subdimensions C) conflicting communication styles D) unique marketing strategies E) clashing financial goals 16) ABC Manufacturing is experiencing channel conflict with one of its main retailers, EZ-Tools. ABC is focused on improving manufacturing processes, while EZ-Tools is focused on meeting customer needs and demands. What would most likely improve the situation between the channel members? A) streamlined production efforts B) frequent communication C) intrachannel competition D) increased promotions E) intensive distribution 17) In order to provide high coverage and lower prices, Z-Mart, a national supercenter, sells digital cameras made by many manufacturers, including Sony, Nikon, and Panasonic. Nikon has recently accused Z-Mart of failing to meet its responsibilities. Which of the following most likely triggered this conflict? A) poor communication B) dual distribution C) multiple channels D) hybrid distribution E) intrachannel competition 18) Which term refers to using more than one route to get to the same market? A) cooptation B) domain growth C) multiple channels D) hybrid marketing E) intrachannel competition 19) All of the following environments can support multiple channels without increasing conflict to ruinous levels EXCEPT________. A) markets that are growing B) markets not dominated by buying groups C) markets in which customers perceive the product category as differentiated D) markets that facilitate free riding among high-value business-to-business customers E) markets in which buyers’ consistent purchasing styles involve one type of channel member 20) Why has the use of multiple channels become increasingly common? A) Technological advances make it possible to manage complex channel structures. B) Downstream channel members are motivated to represent a supplier’s products. C) More channels decrease market penetration levels and lower entry barriers. D) Interconnected markets make it more difficult to serve customers efficiently. E