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31) There is a total of ________ different types of SBUs represented within the BCG growth-market share matrix. A) two B) three C) four D) five E) six 32) According to the BCG growth-market share matrix, ________ are strategic business units with products that have a dominant market share in a high-growth market. A) problem children B) exclamation points C) cash cows D) stars E) question marks 33) According to the BCG growth-market share matrix, ________ are strategic business units with products that have a dominant market share in a low-growth market. A) dogs B) exclamation points C) cash cows D) stars E) question marks 34) According to the BCG growth-market share matrix, ________ are strategic business units with products that have low market shares in fast-growth markets. A) dogs B) exclamation points C) cash cows D) stars E) question marks 35) According to the BCG growth-market share matrix, ________ are strategic business units with products that have a small share of a slow-growth market. A) dogs B) exclamation points C) cash cows D) stars E) question marks 36) An SBU fits into the ________ category of the BCG model when sales have been steady and the firm has a large market share. A) problem child B) dog C) cash cow D) star E) question mark 37) Which of the following is a limitation of the BCG matrix? A) It doesn’t help managers determine which SBUs need investment to grow. B) It doesn’t help managers determine which SBUs should be dropped from the portfolio. C) It focuses on the future of the market rather than current conditions. D) It doesn’t tell managers the best ways to make growth happen. E) It can’t be used by corporations with multiple SBUs. 38)Â A growth strategy that attracts users of competitive brands is called a ________ strategy. A) market development B) product penetration C) market penetration D) diversification E) product development 39) When McDonald’s purchased Donato’s Pizza and a controlling interest in Chipotle Mexican Grills, the company was pursuing a ________ strategy. A) market development B) product penetration C) market penetration D) diversification E) product development 40) The ________ provides managers with four different fundamental marketing strategies: market penetration, market development, product development, and diversification. A) BCG growth-market share matrix B) portfolio analysis C) strategic plan D) SWOT analysis E) product-market growth matrix

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