SOLVED

21) Which section of the marketing research report contains the major portion of the report and presents the findings of the research? A) method B) body C) results D) conclusions E) recommendations 22) Which of the following is NOT included in the introduction? A) statement of the background situation B) statement of the problem C) statement(s) of the objective(s) D) statement of general purpose E) statement of the results 23) Reporting of the sample size determination is contained in the: A) method section B) conduct of research section C) appendix D) body E) introduction 24) Which section of the body needs to be clear and detailed enough that other researchers could conduct a similar study for purposes of reliability? A) method B) sample plan C) research objectives D) implementation E) list of illustrations 25) Presenting the work of others as one’s own will cause the researcher(s) to at the very least lose credibility. This is referred to as: A) copyright B) a misdemeanor C) plagiarism D) kidnapping paper thoughts E) editing 26) Limitations: A) should be acknowledged but in the appendix. B) should be acknowledged, and a statement should be made as to how they impact the results. C) should not be acknowledged as they take credibility away from the findings. D) should not exist in a thorough report. E) should be included in the conclusion section of the report, if at all. 27) Research is conducted to determine which recipe of cookie mix is most preferred. Cookie recipe “D” has the highest preference ratings among four cookie mixes tested. This is: A) a recommendation. B) a conclusion. C) information that should be included in the end matter. D) a result. E) a methodology. 28) Research is conducted to determine which recipe of cookie mix is most preferred. Cookie recipe “D” has the highest preference ratings among four cookie mixes tested. The report states that cookie mix “D” should replace all existing recipes as soon as possible. This last sentence is: A) a recommendation. B) a conclusion. C) information that should be included in the end matter. D) a result. E) a methodology. 29) In a marketing research report, recommendations should: A) always be included. B) never be included. C) be included if agreed upon between the researcher and the client. D) be carefully edited. E) be based on familiarity with all knowledge on the subject. 30) Which of the following best describes recommendations in a marketing research report? A) suggestions for how to proceed based on the conclusions B) guidelines for how to proceed based on the conclusions C) suggestions for how to proceed based on the limitations D) guidelines for how to proceed based on the limitations E) guidelines for how to proceed based on the methodology