SOLVED

46. Each society contains ________, groups with shared values emerging from their special life experiences or circumstances. a. demographic segments b. cliques c. consumer bundles d. subcultures e. behavioral niches 47. Marketers are particularly interested in the consumption of ________, as developing brand loyalty in this age group is likely to lead to the highest consumer lifetime value. a. infants b. young children c. teens d. parents e. retirees 48. Which of the following would be the best illustration of a subculture? a. A softball team b. A university alumni association c. Teenagers d. A Boy Scout troop e. Frequent flyers 49. Although core values are fairly persistent, cultural swings do take place. ________ caused such a swing in the 1960s. a. Ford Motor Company b. George McGovern c. G.I. Joe action characters d. The infomercial e. The Beatles 50. Marketers need to be aware of threats and opportunities associated with four trends in the natural environment, including all of the following EXCEPT ________. a. the shortage of raw materials b. the increased cost of energy c. near 90% corporate support for “green causes” d. increased pollution levels e. the changing role of governments  Â