SOLVED

61) Firms interested in using socially responsible packaging that is less harmful to the environment are developing ________. A) aesthetic packaging B) green packaging C) ingredient packaging D) venture packaging E) Kansei engineering 62) Which of the following controls package communications and labeling in the United States? A) the Food and Drug Administration (FDA) B) the Nutrition Labeling and Education Act C) the Nutrition Facts Panel D) the Federal Fair Packaging and Labeling Act E) the Consumer Bill of Rights 63) Which of the following is NOT required by the U.S. Food and Drug Administration (FDA) on the labels of most foods sold in the United States? A) amount of saturated fat in the product B) sources of all ingredients in the product C) amount of cholesterol in the product D) number of calories in the product E) amount of protein in the product 64) In small firms, the marketing function is usually handled by a ________ who is responsible for new-product planning, advertising, working with the company’s sales representatives, and marketing research. A) single marketing manager B) brand manager C) product category manager D) market manager E) venture team manager 65) ________ are responsible for the positioning of a brand and developing its brand equity. They are likely to team with sales, finance, and logistics staff members as part of customer business teams who work with major retail accounts. A) Product category managers B) Brand managers C) Venture team managers D) Market managers E) Sales managers 66) Which of the following is a disadvantage of the brand management system? A) a tendency to avoid price differentiation B) too much focus on the supplementary and complementary roles of all product lines C) a tendency to overemphasize short-term gains in sales D) an interdependent structure that can undermine personal responsibility E) too much focus on establishing brand equity 67) Which of the following is true about a brand manager and a product category manager? A) They are two titles for the same job. B) They have the same functional responsibilities. C) They probably work for large firms. D) They are mainly responsible for financial decisions. E) They do not consider new product lines. 68) Which of the following accurately describes a product category manager? A) A product category manager works for a company that relies solely on individual branding. B) A product category manager is responsible for moving a company’s product mix from generic to branded. C) A product category manager coordinates the development of brand equity for a specific brand name. D) A product category manager is also called a sales manager. E) A product category manager coordinates the mix of product lines within a general product category and is responsible for the addition of new product lines. 69) Within the market manager structure, managers focus on ________. A) specific customer groups rather than specific products B) specific products rather than specific customer groups C) one or two specific brands D) all company brands and all company customers E) new product development and marketing 70) Which of the following is most useful when a firm offers a variety of products that serve the needs of a wide range of customers? A) the single marketing manager structure B) the independent brand manager structure C) the sales manager structure D) the product category manager structure E) the market manager structure