SOLVED

True/False 61. New-to-the world products are products that create entirely new markets. 62. A company can add new products through acquisition or development. 63. Truly innovative products incur the greatest cost and risk to the firm because they are both new to the company and new to the marketplace. 64. Focus groups provide the most reliable data on the likelihood of success for radical innovations. 65. Most established companies focus on incremental innovation, which is the gradual improvement of existing products. Â Â

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