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11) Which of the following best describes CRM? A) Certificate of Record Management; awarded by the MRIA after passing certain record-keeping requirements. B) Customer Relationship Management; the use of internal databases to strengthen customer relationships. C) Certified Record Manager; awarded by the MRIA for successfully passing a series of courses related to database management. D) Customer Requirement Mandate; referring to customer requests that must be honored at all costs. E) Competitive Records Management; the use of external databases to understand competitors. 12) Which of the following secondary data sources represents an ethical issue in terms of customer privacy issues? A) published sources B) fields C) records D) internal databases E) external databases 13) External data may be grouped into three sources: A) published, syndicated services data, and databases. B) published, nonpublished data, and other electronic sources. C) syndicated services data, external data, and complex data. D) fields, records, and databases. E) records, fields, and CRMs. 14) If you wanted to know where to look in order to find different types of other reference sources on a topic, you should use: A) a reference guide. B) an index. C) a directory. D) a dictionary. E) a biographical source. 15) If you wanted to locate periodicals on a subject you would find them in: A) a browser B) a library catalog C) an index D) an encyclopedia E) a directory 16) Which of the following was NOT discussed as an advantage of using secondary data? A) may be obtained quickly B) may be obtained in any form desired by the researcher C) is relatively inexpensive D) is usually available E) may achieve the research objective 17) Secondary data can enhance primary data in all of the following ways except by: A) familiarizing the researcher with the industry. B) being convertible. C) identifying concepts. D) identifying data. E) identifying terminology. 18) Which of the following was NOT discussed as a disadvantage of using secondary data? A) there is a mismatch of the units of measurement B) data may be collected too quickly causing problems with the project schedule C) differing classifications of the data in terms of what is available and what is needed D) the data may be dated E) reporting units are incompatible with research needs 19) The textbook provides a step-by-step process to aid in the location of secondary data sources. Step 2 says to: A) begin using several library sources. B) identify what you wish to know. C) search online. D) develop a list of key terms and names. E) compile the literature you already have. 20) The following are all levels within an actual database hierarchy except: A) records. B) words. C) databases. D) advanced. E) fields.

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