SOLVED

81) A company makes several different kinds of shampoo, but it did not have a dandruff shampoo designed for women until it added Pro-Women antidandruff shampoo. This is an example of a(n) ________. A) downward line stretch B) upward line stretch C) cannibalization strategy D) filling-out strategy E) product line contraction 82) A company introduced the Funday film to compete with lower-priced brands, but it found many of its regular customers buying Funday instead of its usual, higher-priced film. The company experienced ________. A) an upward line stretch B) a product line contraction C) disintermediation D) cannibalization E) filling in 83) A company has only one product line: all the company manufactures is supercomputers. This one product line is also the company’s ________. A) branding strategy B) marketing mix C) product mix D) promotional mix E) brand equity 84) Practically every brand of soft drink ever made is available at Mom’s Soda Shop; regional beverages from around the world can be purchased at the retailer’s Web site. The retailer targets people who have developed a fondness for a particular soft drink and can no longer find it. The retailer’s ________ is all types of soft drinks. A) branding strategy B) product objective C) positioning strategy D) marketing mix E) product mix 85) Kitchen dishcloths are often difficult to rinse clean and typically dry slowly. A company developed a disposable kitchen cloth that rinses easily and dries quickly. Because this is a brand new product to the market, it can be said to be in the ________ stage of its product life cycle. A) competitive B) trial C) introduction D) growth E) youth 86) There are numerous kinds of shampoo, including vitamin-enriched, fruit-enhanced, color-sensitive, therapeutic, and so on. Shampoo that simply promises to clean hair, however, has seen declining sales, has little or no advertising, and has been phased out by most manufacturers. Shampoo that makes no other promise than to clean hair is in the ________ stage of its product life cycle. A) maturity B) leveling C) repositioning D) withdrawal E) decline 87) A few years ago, a company brought a miniature version of its cereal bars to market. The nugget-sized product was very successful because it was not messy. Another company recently introduced a similar product under its own brand. Mini-cereal bars are most likely in the ________ stage of their product life cycle. A) introduction B) youth C) growth D) maturity E) extension 88) Over the past 100 years or so, Binney and Smith’s Crayola crayons have become a household staple in more than 80 countries around the world. The company occasionally tinkers with the product’s marketing mix to maintain market share. Crayola crayons are in the ________ stage of the product life cycle. A) growth B) extension C) development D) maturity E) decline 89) Chicken of the Sea brand tuna sells more than the same size Kroger brand tuna, even though the Kroger tuna costs $0.15 less per can. Chicken of the Sea has brand ________. A) extension B) equity C) service D) valuation E) specialization 90) A manager of a Holiday Inn said, “We have power and value in the market and people are willing to pay for it.” This manager is referring to ________. A) the value proposition B) societal marketing C) total quality management (TQM) D) the PLC E) brand equity