SOLVED

116. Consumers often choose and use brands that have a brand personality that is matched to the consumer’s ________ (how one would like to view oneself). a. actual self-concept b. others’ self-concept c. ideal self-concept d. dual self-concept e. perceptual self-concept 117. Consumers who worry about the environment and want products to be produced in a sustainable way have been named ________. a. “Green” b. “Tree Huggers” c. “LOHAS” d. “Socialists” e. “Mamas” 118. Marketers who target consumers on the basis of their ________ believe that, with appeals to people’s inner selves, they can influence purchase behavior. a. time famine b. sophistication c. opinions d. social class e. core values 119. IKEA has achieved widely recognized success by offering consumers leading-edge Scandinavian furniture design at bargain prices. IKEA delivers value to consumers who are ________. a. money constrained b. time constrained c. brand constrained d. value constrained e. self-concept constrained 120. In marketing, ________ are more important than reality because they affect consumers’ actual behavior. a. ideals b. values c. social classes d. perceptions e. heuristics  Â