SOLVED

1) ________ is the marketing of goods and services that businesses and other organizations buy for purposes other than personal consumption. A) Business-to-business marketing B) Just in time (JIT) marketing C) Single sourcing D) Retailing E) Outsourcing 2) Another name for business-to-business markets is ________. A) derived markets B) functional markets C) B2C markets D) C2C markets E) organizational markets 3) Business-to-business markets do NOT include ________. A) manufacturers B) wholesalers C) end consumers D) retailers E) government agencies 4) Business-to-business marketing differs from consumer marketing in that business-to-business marketing ________. A) is targeted at many individual and household customers B) relies upon frequent impulse purchases C) emphasizes advertising more than any other element of the promotion mix D) typically involves competitive bidding and price negotiations E) usually has one person involved in purchase decisions 5) Organizational markets differ from consumer markets in that organizational markets ________. A) have a high number of purchases that are low risk and low cost B) have derived demand C) are not geographically concentrated D) have a single individual in the role of decision maker E) involve more frequent purchases 6) Which of the following statements about organizational markets is NOT true? A) Some consumers are included in the market. B) The size of purchases made in organizational markets is much larger than those made in consumer markets. C) Organizational markets are geographically concentrated. D) Organizational markets have a narrow customer base and a small number of buyers. E) Most demand for organizational products is derived and inelastic. 7) Which of the following statements about organizational markets is true? A) The average purchase size in organizational markets is much smaller than the average purchase size in the consumer market. B) Demand for products in the organizational market is derived from demand for consumer products. C) Most demand for organizational markets is fixed. D) Organizational marketers have a broad customer base and a large number of buyers. E) Joint demand is not a factor. 8) ________ purchases are much greater than ________ purchases, both in the quantity of items ordered and how much they cost. A) Business; consumer B) Organizational; nonorganizational C) Online; offline D) Not-for-profit; for-profit E) Joint; derived 9) Many B2B marketers can take advantage of the ________ of business customers, focusing their sale efforts and perhaps even locating their distribution centers in a single region. A) geographic concentration B) mass media consumption C) multiple requirements D) fluctuating demand E) organizational changes 10) Most demand for business-to-business products is ________. A) derived, inelastic, fluctuating, and joint B) derived, elastic, fixed, and joint C) derived, inelastic, static, and dependent on the macroenvironment D) independent of all consumer market influences E) competitive, derived, fluctuating, and elastic