SOLVED

134. Bank of America’s research following baby-boomer women at home and while they shopped yielded two insights—they rounded up financial transactions because it was more convenient, and those with children found it difficult to save. In what category of research would this study fall? 135. If a company wants to assess the magnitude of consumers’ knowledge, beliefs, preferences, and satisfaction, the company will most likely choose which of the five research approaches outlined in the text?  Â