SOLVED

21) What is most likely essential to just-in-time supply arrangements? A) strong brand equity for consumers and downstream channel members B) close relationships between manufacturers and channel members C) use of two-way communication between end-users and retailers D) management of general-purpose and idiosyncratic assets E) knowledge of site specific capabilities and facilities 22) Downstream vertical integration is LEAST necessary when ________. A) sales teams are important in creating a strong brand image B) channel members lack financial incentives to implement brand strategies C) brand equity among consumers is independent of channel member actions D) after-sales support of the branded product is necessary to ensure customer satisfaction E) brand strategy requires a level of cooperation that overrides the decision-making discretion of channel members 23) Customized physical facilities, dedicated capacity levels, and site specificities are firm-specific assets that all have ________. A) low values for alternative uses B) generic channel functions C) intangible service outputs D) low distribution costs E) high cost gaps 24) Which term refers to the concentration of market share in the hands of a few players? A) distribution B) adaptation C) specialization D) integration E) consolidation 25) The primary reason that Coca-Cola and PepsiCo initially outsourced product assembly to independent bottlers was to _________. A) share promotional expenses B) reduce transportation costs C) facilitate brand building D) comply with regulations E) expand product lines 26) Coca-Cola and PepsiCo most likely shifted from outsourcing to vertical integration for the purpose of ________. A) building brand equity B) lowering bottling costs C) negotiating with bottlers D) meeting global demands E) controlling fountain sales 27) Consolidation among manufacturers most likely leads to ________. A) fewer monopolies B) more outsourcing C) niche marketing D) thinner markets E) broken alliances 28) ACE Clothing Company makes and sells trendy clothes that appeal to teenagers. If ACE is vertically integrated, which of the following statements is most likely true? A) ACE clothing is sold through department stores that carry many brands. B) Independent wholesalers manage ACE product distribution efforts. C) ACE clothing is sold exclusively through company-owned stores. D) Manufacturers’ representatives sell most ACE products. E) ACE clothing is promoted through social media tools. 29) Which of the following would most likely be best for a manufacturer with low specificity in a highly volatile market? A) engaging in forward vertical integration B) customizing physical facilities C) acquiring competitors D) expanding globally E) outsourcing 30) Company X, which has substantial specificities, is facing a highly volatile but very promising market. What is the best option for Company X? A) engaging in forward vertical integration B) increasing performance ambiguity C) redefining channel functions D) relying on local wholesalers E