SOLVED

21) Companies that have a ________ orientation tend to be more successful at making one-time sales than at building repeat business. A) consumer B) marketing C) selling D) societal E) relationship 22) A ________ orientation is a management philosophy that focuses on ways to satisfy customers’ needs and wants. A) consumer B) promotion C) selling D) production E) quality 23) The Total Quality Management (TQM) philosophy involves all employees in ________. A) customer relationship management B) continuous product quality improvement C) market positioning D) creating sustainability E) increasing the lifetime value of customers 24) A(n) ________ only produces a product when it is ordered. A) social marketer B) business-to-business marketer C) e-commerce marketer D) marketing planner E) instapreneur 25) In general, companies that focus on a triple bottom line are most likely to place a priority on which of the following? A) sustainability B) the production orientation C) the selling orientation D) manufacturing on demand E) instapreneurship 26) Which of the following lists the three components of the triple bottom line orientation? A) the financial bottom line, the social bottom line, and the environmental bottom line B) the financial bottom line, the social bottom line, and the political bottom line C) the financial bottom line, the cultural bottom line, and the business bottom line D) the value bottom line, the service bottom line, and the business bottom line E) the product bottom line, the service bottom line, and the relationship bottom line 27) ________ involves systematically tracking consumers’ preferences and behaviors over time in order to tailor the value proposition as closely as possible to each individual’s unique wants and needs. A) Value propositioning B) Customer relationship management (CRM) C) Differential benefit development D) Sales orientation E) Value chain management 28) The Internet has created a paradigm shift for businesses, moving us toward an attention economy in which a company’s success will be measured by its ________. A) sustainability B) social responsibility C) consumer-generated value D) social network E) share of mind 29) ________ maintains that marketers must satisfy customers’ needs in ways that also benefit society and are profitable to the firm. A) Value propositioning B) Customer relationship management (CRM) C) The social marketing concept D) A sales orientation E) Value chain management 30) A company that focuses on ________ is concerned with meeting present consumer needs without compromising the ability of future generations to meet their needs. A) the selling orientation B) the production orientation C) Total Quality Management D) sustainability E) return on investment