SOLVED

101) Downstream marketing channel partners, such as wholesalers and retailers, form a vital link between the firm and its customers. 102) A company’s channel decisions directly affect the prices of its products. 103) Producers use intermediaries because they create greater efficiency in making goods available to target markets. 104) The role of marketing intermediaries is to transform the assortments of products made by retailers into the assortments wanted by producers. 105) Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level. 106) The number of products supplied indicates the length of a channel. 107) In a direct marketing channel, the producer sells directly to the intermediaries, who in turn sell directly to the customers. 108) Horizontal conflicts are conflicts between different levels of the same channel. 109) Vertical conflict occurs among firms at the same level of the channel. 110) A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers; each seeking to maximize its own profits, perhaps even at the expense of the system as a whole.